Existing Designs and Precedents in Place: Pros vs Cons

Wellington Rabbit Rescue
Raises Awareness
Community Involvement
Active Organisation
Promotes Education
Although the organisation has been established for more than a couple years now, they still admit the lack of appeal for their website. They are however looking into redesigning the existing website that they have
Poor quality pamphlets give out on field days, could be better and more appealing for their target audience
Very active towards saving rabbits, they have an opportunity to make use of their page to thrown in trivia about raabits so that people who follow learn from seeing their posts

Rabbit Advice and Support NZ
Community Building
Opinions and Advice from other owners
Support Group
Promotes Education
People have to willingly search for them on Facebook
No offline presence (they don't exist out of Facebook)

11Pets
Helps owners keep track of their pets health
Very professional
Sleek and clean design
Can be modified to cater to different breeds because they usually impact the amount of work needed depending on a pet's breed

Starter Pamphlets from Pet Stores
Informative
Good starter guide for new owners
Often provides either free or discounted vaccine for rabbits
Dry
Usually printed on a plain a4 paper (b&w) but some pet stores actually have coloured printed "starter guides"
Can do a better design with more visual cues and images than words